Old Advertising

Old Advertising This week, I got to go on a field trip with many of my classmates to the Communications Library to view an entire collection of old ads that the University of Illinois has acquired over the years. Many of these ads were in newspapers and magazines from the 1960s and before. I was able to see that advertising has changed so much since that time. I learned so much about the history of the industry that I am going to be a part of. Old Coca-Cola Ad Being able to go see such a large collection of ads from the past is what makes the advertising program at Illinois so special. Its amazing that students here can be immersed in the history of their major in a way that is so up close and personal. Going to see these ads in person was an experience that elevated my own understanding of how the world of advertising is shaped today. Without understanding the past, well never see the future. Old Movie Ad The class that had this field trip was ADV 393: Advertising and Society taught by Dr. Michelle Nelson. I highly recommend all advertising students to take any class that Dr. Nelson teaches here at Illinois. This is my second time being in one of her classes and she is a kind and fair professor who is passionate, insightful, and intuitive in her teachings about advertising. No matter what major you end up pursuing, I hope that you get the opportunity at some point to see it through the lens of history. It is a fundamental part of what makes for a well-rounded education. Let the past shine a light on the keys to the future. Jacob Class of 2019 I’m an Advertising student within the College of Media. My hometown is a place called Fairmount, Illinois, which is about 30 minutes from campus. I began my Illinois journey in the Division of General Studies.

Old Advertising

Old Advertising This week, I got to go on a field trip with many of my classmates to the Communications Library to view an entire collection of old ads that the University of Illinois has acquired over the years. Many of these ads were in newspapers and magazines from the 1960s and before. I was able to see that advertising has changed so much since that time. I learned so much about the history of the industry that I am going to be a part of. Old Coca-Cola Ad Being able to go see such a large collection of ads from the past is what makes the advertising program at Illinois so special. Its amazing that students here can be immersed in the history of their major in a way that is so up close and personal. Going to see these ads in person was an experience that elevated my own understanding of how the world of advertising is shaped today. Without understanding the past, well never see the future. Old Movie Ad The class that had this field trip was ADV 393: Advertising and Society taught by Dr. Michelle Nelson. I highly recommend all advertising students to take any class that Dr. Nelson teaches here at Illinois. This is my second time being in one of her classes and she is a kind and fair professor who is passionate, insightful, and intuitive in her teachings about advertising. No matter what major you end up pursuing, I hope that you get the opportunity at some point to see it through the lens of history. It is a fundamental part of what makes for a well-rounded education. Let the past shine a light on the keys to the future. Jacob Class of 2019 I’m an Advertising student within the College of Media. My hometown is a place called Fairmount, Illinois, which is about 30 minutes from campus. I began my Illinois journey in the Division of General Studies.

How PhileasPhysics Essay Samples Can Help Explain Physics to Your Children

<h1>How PhileasPhysics Essay Samples Can Help Explain Physics to Your Children</h1><p>While numerous individuals think about PhileasPhysics, less individuals think about PhileasPhysics Essay tests. The standards of PHYSICS are surrounding us, yet the vast majority are oblivious to the standards in their own homes. By utilizing these Essay tests, you can begin to comprehend physics.</p><p></p><p>So, how precisely is PhileasPhysics created? In the phileasphysics framework, one can find out about shapes, space, and gravity. This makes it simpler for the individuals who have constrained chance to learn physics.</p><p></p><p>PhileasPhysics is a reality that numerous individuals are uninformed of. The earth is round. However numerous individuals despite everything state that the earth is level. It is accepted that individuals are brought into the world with the capacity to consider it to be level, however for the vast majori ty, it isn't.</p><p></p><p>Children are instructed that there are three sorts of thoughts. The main kind of thought is irregular and could be anything one needs it to be. At the point when you consider it, it is truly unrealistic to realize what the name of the shape is except if you see it.</p><p></p><p>The second kind of thought is one where the name of the shape isn't arbitrary. For instance, when individuals are informed that their companions are bowling with them, they have a typical name and a comparable game. At the point when they are inquired as to whether it was their companion, they know.</p><p></p><p>The third sort of thought is one where the name originates from something that is told. For instance, when somebody asks you who dominated the last match of Pin the Tail on the Donkey at your school, you know the appropriate response since you've seen it previously. On the off chance that they haven't pl ayed previously, they won't see it. It is a direct result of this, that the name of the shape is known to only one person.</p><p></p><p>It is a result of this that PhileasPhysics utilizes a specific picture to show individuals an image. This picture, when attracted half width, assists with telling the watcher that a circle is framed by an on one side and a line from the focal point of the hover to another point. By doing this, youngsters can find out about gravity. Finding out about gravity is significant for the individuals who need to get into logical or building programs later on in life.</p><p></p><p>PhileasPhysics doesn't stop with the names of the shapes. Truth be told, PhileasPhysics Essay tests will even incorporate the thoughts of speed, space, and the power of gravity. It is a result of this, that PhileasPhysics can be utilized to help disclose gravity to the following generation.</p>

Things to Note When Writing a Sat Essay

<h1>Things to Note When Writing a Sat Essay</h1><p>Things to note when composing a sat paper: ensure you give a valiant effort and don't feel compelled. It will be extreme, yet ensure you put forth a valiant effort, and that is the thing that will assist you with traversing it. Composing a sat article may appear to be hard from the outset, however as long as you can think and compose unmistakably, it will be the best time thing you've ever done.</p><p></p><p>Learn about the subject of the exposition: the data you need to incorporate and what it will be about. Be intensive and at any rate skim through it for any applicable data. Prior to composing a sat exposition, you have to have a smart thought of what it will be about, and furthermore where you need to start.</p><p></p><p>Try and sort out your musings and thoughts: a smart thought is to record what rings a bell before beginning your article. You might need to begin with some foundation data and afterward develop from that point. Along these lines, you recognize what you're attempting to state. Additionally, on the off chance that you begin to compose, at that point you recognize what you're attempting to say.</p><p></p><p>Write obviously and precisely: when composing a sat exposition, it is essential to compose clear and precisely. Attempt to utilize legitimate syntax and spelling, attempt to illuminate the central matters in your paper, and work out your sentences. In case you're uncertain of how to compose an exposition, look at guides that give composing tips for understudies who need to begin an article composing business.</p><p></p><p>After you have composed your paper, diagram it: when you are composing a sat exposition, plot it. This will tell you where you have to put your data and furthermore allows you to alter what you have composed. A framework can be valuable for on the off chance th at you stall out or need more data, and you have to adjust your exposition. A diagram will assist you with guaranteeing that all your data is in order.</p><p></p><p>Get a decent quality printer: when you're preparing to print out your paper, ensure you have a decent quality printer. There are a great deal of printers, however you need one that is of acceptable quality and will keep going for quite a long time. You will likewise need to get a shading printer, as imprinting in highly contrasting will consistently leave a gigantic imprint. Ensure you purchase a decent quality printer.</p><p></p><p>Remember these things, and everything else that has to do with your paper, when you're planning for an exposition. On the off chance that you compose cautiously and precisely, at that point you ought to have no issue when you start your sat exposition. Compose your paper the manner in which you would compose a letter to your mom. Cautiously diag ram your article, and get a decent quality printer, and you ought to have the option to complete the activity right away at all.</p>

Essay Topic Ideas - Help You With Your Researching

<h1>Essay Topic Ideas - Help You With Your Researching</h1><p>The motivation behind any Critical Essay Topic Ideas can be anything but difficult to see; the thought is that they make the whole thought and exploration out of the subject. This not just makes for a greatly improved thought for your exposition yet additionally causes you to have an engaged thought while exploring. There are likewise paper themes for every single distinctive subject that you will discover when you begin investigating; this incorporates general points just as explicit points, for example, instructive themes, and even specific themes like natural topics.</p><p></p><p>When you are prepared to start looking for points for your articles, you have to have some thought of what the subjects are for which you are doing the examination. You additionally need to realize what kind of examination that you need to do. In this way, the subsequent stage is to articulated the enti rety of the data and begin utilizing the theme thoughts to work out the entire exploration you will be doing.</p><p></p><p>You will think that its simpler to concoct article points thoughts that you will discover dependent on your particular examination just as general examination. You will need to take a gander at the subjects that are free for you to take a gander at on the web and see what you can discover there. You will likewise need to explore the point dependent on how it identifies with the sort of examination you will do. In the event that you will be taking a gander at explicit subjects in the region of instruction for instance, at that point you will need to check whether you can discover any training theme ideas.</p><p></p><p>However, on the off chance that you will be examining general point thoughts, at that point it will assist with beginning with general subject thoughts instead of hoping to discover explicit ones. In t he event that you realize where to look, at that point the whole exposition theme thought ought to be liberated from all opposition. For whatever length of time that you will be ready to utilize them to locate the best and generally utilized of them, at that point you will think that its simple to find article subjects thoughts for your point and research.</p><p></p><p>The least demanding and most basic approach to discover these theme thoughts is to investigate the subject that you are exploring. Along these lines you can without much of a stretch discover themes thoughts for that point by simply doing general examination to perceive what others have expounded on it. Since such a large number of individuals research points, you will have the option to discover a wide range of subjects that you will most likely be unable to discover in your own exploration. This will spare you time and push and permit you to concentrate more on composing your essays.</p> ;<p></p><p>Now that you have discovered the subjects thoughts for your point, you should simply approach investigating them. You will need to ensure that you are exploring the particular points that you are investigating for this situation and not general subjects. Recollect that the subject thoughts that you find in the general point will just serve to confound you in the exploration and composing some portion of the exposition; and in light of the fact that you have numerous other paper themes thoughts for that subject, it won't serve you just as you should utilize the general one that you found.</p><p></p><p>Writing out the examination isn't sufficient; you have to approach investigating the point also. The more exploration you do, the better thought you will have of what subject you ought to expound on and what will assist you with composing the best paper that you can write.</p>

Characteristics of Leadership Leadership Qualities and Traits

Characteristics of Leadership Leadership Qualities and Traits © Shutterstock.com | Pieter-PieterDifferent people will have different ideas of what a great leader is like. There is no single mould to craft a leader, but leadership comes in all shapes and sizes.While great leaders can be found in a number of industries and walk their unique journeys to the top, there are certain traits and characteristics these great men and women often share. Whether you analyze leaders or ask people directly, the below set of qualities and abilities gets a mention.THE CHARACTERISTICS OF GREAT LEADERSHIPLet’s first examine some of the abilities you should focus on as a leader. The following characteristics will make leading easier, as well as help you communicate your leadership vision to others.A positive attitudeLeadership without a positive attitude is rather difficult to achieve. Who would like to follow a leader who seems pessimistic or angry at all times? A great leader knows leadership is about leading with example. If you are able to stay positive in the face of difficulties and you can approach challenges with a smile on your face, you set an example for subordinates.Great leaders have done their homework in terms of the science of positive thinking. Positive attitude is not just about keeping the mood upbeat within the team â€" it can provide better results for the team in terms of productivity and innovation. A popular example of this comes in the form of a candle test, which researchers have used to study positive emotions.Dan Pink, author of A Whole New Mind and Drive, has written about the experiment. The experiment asks the participants to attach a candle to the wall without the wax dripping on the table. Participants are provided with a matchbook, a candle and a box of thumbtacks as the only tools they can use. Quite surprisingly, the more rewards the participants are offered, the slower they are at solving the conundrum. The experiment highlights, according to Pink, the essence of positive thinking instead of rewards an d punishment as the core of leadership.Why does positive attitude have such a big impact on performance? Shawn Archor, author of The Happiness Advantage, wrote in his book:“Positive emotions flood our brains with dopamine and serotonin, chemicals that not only make us feel good, but dial up the learning centers of our brains to higher levels. They help us organise new information, keep that information in the brain longer, and retrieve it faster later on.”Positive attitude doesn’t mean the leader is blind to problems or suffering. It simply calls for the approach to solving problems and finishing tasks to be a positive rather than a negative one. Instead of thinking about the downside of the job ahead, the leader wants to focus on the good aspects.A focused approachLeadership deals with the implementation of a specific vision. This means a great leader is able to stay focused and ensure the team works efficiently towards achieving the objectives. A leader is the person who wil l guide the way and if the leader is unaware of where he or she is going, the team will quickly find someone else to follow.A focused approach doesn’t just mean staying in touch with the here and now. Although it’s important the leader is always on top of what is going on, it’s essential to look ahead as well. In order to maintain focus, the leader must have a plan of action, which has details for overcoming different obstacles the world could throw in the way. A focused approach is essentially about having a solid leadership strategy and framework to fall back on.Maintaining focus can be difficult in today’s crowded world. It’s important to prepare yourself for the tasks ahead and improve your reaction to life’s little events by obtaining more knowledge. The more you know about leadership, your industry, the human mind and so on, the easier it can be to react and prepare. Furthermore, you also need to ensure the vision is clearly identified.It’s hard to stay focused o n the path, if you aren’t quite sure where you are walking. In a more practical level, you should also watch the below video by Actualized.org. It gives great pointers in how to be more productive on everything you do. A decisive mindLeaders need to make decisions. If you aren’t able to decide between Plan A and Plan B within a set timeframe, you are most likely doing something wrong: either you don’t have the knowledge to be a leader or you aren’t decisive enough to make a stand. No one has said leadership is easy.Decision-making matters because leaders don’t often have the luxury of time. The business world moves fast and the leader needs to be always ready to make a judgment call on where to go next. The challenge is naturally steeper as a leader can’t just make a decision, but they have to ensure the decision is the correct one and benefits the team.How to be better at making decisions? Lisa Nalbone has suggested a great model for decision-making: Source: LisaNalbone.comThe above guide can help you at work and in personal life. The key is to understand the ‘why’, explore the different opportunities instead of just sticking to your first idea, and to stick to your decision once you’ve made it. Finally, no matter how big or small the decision is, try evaluating it afterwards to understand how effective your decision was in achieving what you wanted it to achieve.An empowering characterA leader is often only as good as the people around him or her. Although leadership can mean the structure of power is more hierarchical than equal, it doesn’t imply the leader is the only person to get things done. In fact, leadership is often more about developing other people’s skills rather than performing tasks as the leader.When leaders focus on empowering and nurturing talent around them, they ensure the team achieves its goals faster. Reaching and fulfilling the leader’s vision becomes easier when the team’s skillset is enhanc ed. But empowerment is important beyond the practical aspect of teaching people new skills.Recognizing other people’s talent can have a big motivational aspect. If you help a person become better, you provide them with new opportunities and new challenges â€" all of which can make the person feel happier and more motivated every morning. You are faced with an eager team; one that wants to spend time experimenting and studying, instead of doing the same things over and over again.A communicative abilityThe ability to communicate is probably the characteristic most people associate with good leadership. A leader needs to be able to communicate the vision clearly in order to achieve following and motivating others behind his or her cause. Yet, communication and all that it entails is often rather misunderstood as a concept. It isn’t simply about the ability to explain things to other people, but also about the ability to read other people and to listen to what people around you are saying.A good communication is built around the following building blocks:The ability to listen â€" This includes understanding non-verbal cues, but also being able to use reflection and clarification to your advantage.The ability to sympathize and to empathize â€" You need to have the ability to understand other people’s emotions. For a leader, it’s crucial to be aware of what is going on in the lives of the subordinates in order to better reflect their emotions.The ability to encourage â€" During any type of communication part of the focus should be on encouragement. This could mean praising the person’s efforts, making them feel welcome, or letting them feel like their opinions are valued. Encouragement is essentially the ability to interact; to ensure the discussion isn’t just one-sided.Furthermore, when you are communicating with someone, you need to first clarify your message to yourself. Always ensure you are aware of the core message you want the person to get from your discussion because this alone can add a lot of clarity to the discussion.An empathetic natureThe old-fashioned view of a leader often painted a rather dark image of the boss. Leaders were almost considered as dictators, who don’t care about the employee, but pursue the objectives no matter the consequences.But the world has changed and people now realize how important ‘softer’ values are in terms of successful leadership. Empathy and the ability to consider other people, whilst pursuing the vision, are part of the leader’s agenda.Leigh Buchanan’s article in Inc. highlights the importance of empathy, not just in terms of innovation, but also for business sustainability. Empathy and a real concern for other people is not only a strong motivational tool for getting things done, but it also helps leaders to better implement their vision. The ability to understand what other people are going through helps in decision-making.THE QUALITIES AND TRAITS OF LEADERSA number of le adership traits almost come directly from within. These are the qualities that might be harder to train, but which make leading other people smoother.CommittedA good leader has to show commitment. Fulfilling your vision won’t happen overnight and you need to be able to convince everyone else that you won’t disappear when things get tough. If you make a promise, you need to keep it. You can’t just preach about achieving A, B and C, but you need to show that you are actually going to do it.Commitment matters for two reasons. First, when you show commitment you help build trust. The team and anyone involved with the project will be able to trust your word. Trust will keep work morale up and help you achieve objectives faster since people don’t need to second-guess what your objectives are.But furthermore, the second aspect of commitment is about setting an example. As mentioned throughout the article, leadership is about setting an example and if you show commitment to your wor d, your subordinates will be inspired to stick to their promises. Using your own example of hard work, you will ensure the people around you feel motivated to do the same thing. PassionatePassion should be at the heart of everything you do. It doesn’t matter whether you are a leader of a multibillion company or a lumberjack, without passion, you won’t achieve success. You can understand its importance when you view it as the fuel for your truck. If you don’t have enough fuel, i.e. passion, you will eventually run out of steam and your journey will be cut short. But if you make sure your tank is full, you can continue driving.Furthermore, passion helps in leadership because it can motivate other people. Consider a person is doing a job simply for the sake of doing it. They might show up every morning and finish the tasks as told, but there is no burn within them. On the other hand, you have someone who is always excited to start a project, who talks about the tasks and comes up with new ideas and suggestions.Which one would you feel more comfortable following? Richard Branson, founder of the Virgin Group, once said,“When you believe in something the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals.”Passion can, of course, seem depleted at times. Just like adding fuel to your car, you need to occasionally rekindle your passion. The Muse suggested these six ways of finding your passion in a blog post:Adopt the right approach to seeking passion â€" Don’t assume finding your passion will be impossible, but be inspired by the opportunities you have in front of you.Identify your ‘peak moments’ â€" Examine your experiences and find the moments that stand out.Find the connection â€" Your passions might sometimes seem different from each other, but try to identify the connections linking your interests together.Differentiate a hobby from a career â€" In the world of business, you naturally ne ed to find a profitable angle for your passion. While you shouldn’t ever do something for the sake of making money, you do want to ensure your passion can sustain the kind of lifestyle you want.Don’t be afraid of the resistance â€" Your inner voice will try to come up with all sorts of reasons you shouldn’t follow your heart. Resist the fear.Explore your comfort zone â€" Passion requires you to take the plunge and to step outside of the comfort zone.HonestIn the previous section, we discussed about the importance of empathy. Another similar trait, which leaders need to have, is honesty. A strong leader is able to treat people with respect and care, while staying honest. Leadership is not about wiping things under the carpet. If there is a problem, a great leader is able to identify it, talk about it and find solutions to it. A leader doesn’t add a sugar coating on things, but they use their communication skills to ensure people are aware of the issues.Honesty also means open ness about the processes and the implementation of the vision. The leader should always be as informative and open about the tasks ahead as possible with the subordinates. The more information the subordinates have, the better they are able to conduct their work as well. If the vision and the objectives are shrouded in mystery, it can be difficult for the subordinates to fully commit to the job.ConfidentA great leader is confident. He or she doesn’t second-guess whether they are up to the job; but the person knows his or her strengths and how to use them in order to implement the vision. If they are hesitant or seem to have a lack of trust in their own abilities, subordinates wouldn’t feel comfortable following their lead.When things are going wrong, people often start looking around them for comfort and support. A leader is the person who stands out in these times because they show composure that relaxes other people. If a ship is sinking, you look at the captain and you want h im to give you orders calmly on what to do, not run around yelling, “we’ll all die”.The key to understand and excel in confidence is the realization that it doesn’t mean self-satisfaction or arrogance. The ability to know you are able to achieve your goals doesn’t mean the same as thinking you are the only one who can finish the job.How to achieve confidence? First, you need to learn to know yourself and your abilities. It’s crucial to self-reflect and get on top of your strengths and weaknesses as a person, a leader and an employee. You can use the below tips to identify your best attributes and abilities: Source: Dr Paul TP Wong’s blogYou also need to continue learning more about the world around you. The ability to learn new things, as well as the courage to try things you’ve never done before are important for improving and growing your confidence.AccountableTrust requires accountability. You can’t start trusting a leader or feel comfortable with the process, if you don’t think everyone is playing by the same rules. When it comes to creating a team, most guides point accountability as the cornerstone of getting things to work. In terms of leadership, accountability is often not just in terms of the leader’s own mistakes, but a good leader takes responsibility for everyone’s performance.It can seem brutal, but a great leader understands that ultimately the buck stops with them. While individuals always need to take responsibility within a team, it is the leader’s role to ensure things won’t go wrong. One of the major reasons behind the lack of trust in today’s CEOs often comes precisely from the fact that leader’s aren’t showing enough accountability.During the financial crash, the public witnessed a number of leaders either avoiding the consequences or walking away with a hefty severance package. If you want to build trust within your team and the wider community as a leader, you need to show accountability.Watch the below TedX Youth talk on the power of responsibility: InspirationalIf you put all of the above together, an image of an inspirational leader will emerge. After all, one of the key qualities that separate the leader from the rest is the ability to inspire. A leader is a person who can outline his or her vision and immediately capture the imagination of other people. You won’t follow a person that doesn’t spark an emotion in you, who doesn’t make you feel better, and who doesn’t convince you of the direction they are heading. You follow a person who will make you feel excited about the journey ahead.An inspirational lea der is not just able to talk the talk; they can also support the people around them to achieve the vision. Therefore, inspirational isn’t a quality simply about the ability to ‘sweet talk’. True inspiration is about showing others how something can be achieved and providing people with the tools to change things into something different. As a leader, you need to be able to inspire people to dream, but to also act according to those dreams.Career coach Kathy Caprino wrote in Forbes about the three core elements defining inspirational people. According to Caprino, inspirational people have:Created their own path instead of following what other people are doing. They are also immersed in their passion, body and soul.Turned attention to other people, instead of centring themselves at the core of everything they do. In essence, inspiration people want to help and empower others because it provides them with fulfillment and joy.Become great at telling stories by using new perspectiv es and adding their own experiences to everything they do.The above traits and characteristics are at the heart of great leaders. The qualities are often innate, but it doesn’t mean they cannot or shouldn’t be trained and developed further. A good leader recognizes the importance of these traits and knows that anyone is able to use them in their quest to becoming a great leader.

Essay Topics For College Students - Using Classification Essay Topics for College Students

<h1>Essay Topics For College Students - Using Classification Essay Topics for College Students</h1><p>Getting paper subjects for understudies can be dubious. There are a variety of viewpoints to consider and in this way not all the data will be accessible for each understudy at each college.</p><p></p><p>What you have to take a gander at however, is your understudy's capacity to think, their enthusiasm for the topic, their capacity to respond to addresses well, their status to be a fruitful undergrad, and any scholarly foundation they may have in that subject. At the point when you get this data together, it will give you a decent base to work from.</p><p></p><p>Once you have an essential thought of what kind of task you need for your understudies, you would then be able to start to incorporate your arrangement paper themes for undergrads. I've known about various things that you can attempt, however you should give so me of them a shot to perceive what works best for you. Here are a couple of things you can attempt that worked for me:</p><p></p><p>A general thing that you can do is discussion about the various sorts of creatures. For instance, dolphins can be distinguished by shape, size, and shading. Numerous understudies will consider hounds when you state something like this, yet different creatures that are comparable are altogether different and are more diligently to comprehend. Have your understudy pick a specific creature and clarify how they distinguish it or portray its shading or size.</p><p></p><p>Another simple theme is something like right-hand versus left-hand composing. This is regular in understudies and many think that its difficult to envision how somebody could be correct given. I've seen a few distinct thoughts on the most proficient method to do this and the one that appears to work best is to make the task as basic as could re asonably be expected and to let your understudy choose what direction they would like to write.</p><p></p><p>One significant subject is to look into. In the event that you take a record envelope and put it one next to the other with another document organizer you will see the distinction in how every one is spread out. Having an order paper subjects for undergrads about things like a chart, a shading, a shading wheel, or something comparative can assist you with introducing your point effectively.</p><p></p><p>The best piece of this task is the capacity to utilize a similar material over once more. Since it is a similar substance, you can likewise have the option to utilize similar strategies to assist you with introducing it in an alternate manner each time. Realizing that your understudies can rehash a task without stressing over rehashing or getting the hang of anything new is important.</p><p></p><p>There ar e different things you can attempt when aggregating your paper points for undergrads, yet these are a portion of the nuts and bolts you can work with. Ensure that you truly tune in to what your understudies are stating and that you give them approaches to portray things with the goal that they can make sense of it for themselves.</p>